Cliff Coffin: brand kit v2.0 (30 Sep 2026)

Full guidelines: https://cliffcoffin.com/brand/

Where control meets chaos.

Cliff Coffin splits one polarity into two poles. Control is the wordmark, the grid, the axis, Michroma and blue. Chaos is the coffin pattern and red. Every surface carries both, and control always holds more of the area.

MARKS
- Wordmark, plate: Any ground. The primary lockup.
- Wordmark, white ink: Dark grounds and photography with a quiet area.
- Wordmark, black ink: Light grounds and paper.
- Icon, on dark: Avatars, favicons, 1:1 spaces.
- Icon, on light: Light grounds.
- Coffin: Merch, covers, social. Never with the wordmark at equal size.

Every file is a true vector, named by the ground it sits on. The icon is geometry, so it is specified below and can be checked against these numbers.

CLEAR SPACE AND SIZE
x is the height of the C in CLIFF. Keep x clear on every side of the plate.
- Wordmark: 25 mm or 160 px wide
- Icon: 8 mm or 32 px
- Coffin: 20 mm or 96 px tall

COLOUR
- Graphite #121212: Ground. Most of every surface
- Silver #B6B6B6: Type, rules, the plate frame
- Cyber Blue #00AEEF: Control accent: links, focus, data
- Primal Red #FF0000: Chaos accent: once per surface
- White #FFFFFF: Wordmark ink and headlines
- Axis #A9A9A9: Icon axis on dark
- Hex #676666: Icon hexagon on dark
- Diagonal #0177DE: Icon diagonal
- Ring #EA002F: Icon ring on dark
* Area budget per surface: Graphite about 70%, Silver and White about 20%, Cyber Blue under 7%, Primal Red under 3%.
* Red is the event. One red element per surface, and never as a background or a text block.
* The icon's colours are fixed artwork. They are listed so print can match them, not so the UI can borrow them.

TYPE
- Michroma (400, uppercase): Display and titles. Wide and engineered, so it reads as control.
- Space Mono (400 body, 700 emphasis): Body copy and data. Monospaced, so every line sits on the grid.
* Michroma is always uppercase, tracked at +0.02em. Never below 14 px.
* Space Mono body at 15 px, 1.65 line height, 64 characters maximum.
* No third typeface on any Cliff Coffin surface.

MOTION
The artist cuts on the sixteenth. Control moves in straight, quantised steps; chaos is the only thing allowed to flicker.
- --cc-t-16th: 107 ms, steps(1, end). Hard cuts and glitch frames
- --cc-t-8th: 214 ms, cubic-bezier(.7,0,.2,1). UI response: hover, open, confirm
- --cc-t-beat: 429 ms, cubic-bezier(.7,0,.2,1). Reveals and transitions

PARTNERS AND APPLICATIONS
- Releases: The Cliff Coffin wordmark leads the front. Sync Primitive appears on the back or in credits as publisher, never side by side at equal size.
- Event bills: Billed by name in the promoter's type. No wordmark, no icon. Every bill we checked in the KL scene follows this, and so do we.
- Promoter assets: Promoters get the name, the press photos and the bio. The wordmark is for Cliff Coffin's own channels and releases.
- Approval: Anything that carries the wordmark or the coffin is approved before it runs. Send proofs to bookings@cliffcoffin.com.

Contact: bookings@cliffcoffin.com
Sync Primitive Recording Company is a property of Axon Avenue PLT (LLP0035183-LGN).
